For my final blog post, I reflected on the idea of the “pleasure machine” and how it shapes our interactions with social media platforms. What really stuck with me most this week is the argument that our apps aren’t just tools we use, they are systems carefully engineered to keep us returning for more. The “pleasure machine” describes the way platforms create very small moments of satisfaction that feel rewarding in the moment but ultimately work to hold our attention for as long as possible. When I thought about my own habits, this concept made perfect sense. I often open my phone without any real intention, and suddenly I’m twenty videos deep on TikTok or Instagram Reels, wondering how I got there.
The reading also helped me understand how platforms generate emotional and personal algorithms. Instead of giving us one type of content at a time, they mix everything together like funny videos, upsetting news, personal posts, trends and ads. This constant shifting keeps us anticipating the next thing, even when the emotional rollercoaster feels exhausting. It is very similar to an addiction. The pleasure machine relies on that cycle, which is a balance of stimulation and unpredictability that encourages us to keep scrolling in search of another small reward.
What resonated with me most was realizing how much of my day is shaped by these tiny habits. Even when I know the design is intentional, I still respond to every notification like it’s urgent. Becoming aware of the pleasure machine doesn’t immediately break the habit, but it has made me more conscious of how easily my attention can be taken away in a second.
Overall, this week made me reflect on how normalized digital addiction has become and how important it is to recognize the platforms influencing our emotions and behaviours.
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